Contribute to the initiative by posting cases

Google Observer is the OIP's collaborative platform. Our objective is to inventory systematically the practices of Google, via its search engine, either good or bad practices. You can post your comments and your remarks on Google policy’s changes. Google Observer wants to collect and to publish high quality information, for the medias and public opinion.
The cases described on this platform are published under the responsibility of their authors. They do not necessarily reflect the views of OIP members. See the terms of use

Expose a case
All  Personal data privacy  Ads auctions  Search results  Copyrights  Citizenship  Profiling and retargetting  Fair competition  Acquisitions  Censorship & discrimination
Artificial "natural links"

Les liens proposés par Google et dits "naturels" ne le sont pas. Tout est manipulé artificiellement. Certains sites ne parviennent pas à émerger sur certaines requêtes. Quand on signale que notre site est 16ieme et que en position 7,8,9 il y a de très gros problèmes, au mieux les gros problèmes sont effacés mais les sites sont remplacés par d'autre sites soudainement devenus intéressants.... See more

Rules not applied

Google prevent website from making black hat SEO. But Google take no action against companies like homeaway which duplicate its content on website like and duplicate also content from The same happen for mediavacances and tripadvisor. content is twice linked on the first page. When Abritel use black hat SEO like the use of fake articles to... See more

Quick answers is going too far

Google is widespreading its scrapping. It's both worrying for users (stating symptoms as quick answers make them appear as a complete truth, should Google be responsible for its users' health?) and for websites (in the end, will Google display all the web content on its own website?). Google is both widespreading it to new questions and to new languages (here US Google).   See more

Si nous faisions la même chose que Google, nous devrions fermer...

Nous sommes concurrents de Google sur le marché de la comparaison des prix en France. Google se permet d'enfreindre la loi française sur le respect de la vie privée et est condamné  par la Cnil au maximum de l'amende, 150.000 euros.  Et c'est tout, Google continue d'enfreindre la loi française et utilise les données collectées illégalement pour conforter sa dominance. Si nous... See more

Google allows some regulated businesses in Germany, but not all

The adult industry is controversial and in a grey legal area as it is, this report will not be about that and we encourage the reader to look beyond that aspect, the main subject being the fact that Mihaela, the owner of the Berlin Escort Modelle business and website can't compete fairly on Google search results for good positions while respecting Google's guidelines for authorship and... See more

Google's knowledge graph: a more complete picture of the information, really ?!

Google has set up a new service, the knowledge graph, that combines data from different websites to offer an immediate and aggregated overlook of information related to the request. In Google's own words, it gives: "Explore your search. With a carousel at the top of the results page, you can get a more complete picture of what you're curious about" However, Google's knowledge... See more

Google's ads policy : an undirect risk for public health ?

According to Google's content policy, "publishers are not permitted to place Google ads or AdSense for search (AFS) " on pages related to adult content. Such a policy might be comprehensible but, once again, the devil is in the details. Indeed, among a wide list of content considered as "adult violations", you can find the category... See more

With its algorithm, Google holds a power of life or death over its competitors

Google's search engine is based on an algorithm, whose precise content remains unknown. Google alleges that it is based on a merely technical basis, but in fact it is built to serve its own interests. In that light, Google uses algorithm updates as opportunities to discriminate against its competitors - according to its own desire and without any exchange. Considering the quasi-monopoly... See more

Google favors its own services regardless of their pertinence

Google displays its services more prominently even if they are not the most relevant result to a search query. This distorts competition, and it significantly impedes consumers' choice.   A concrete example in daily life searches illustrates that matter. When looking for a flat for your next holiday, Google proposes on the top Google+ rental service :     Such a... See more

Google tricked by its own contradictions: a funny example of a serious matter

In February 2014, Matt Cutts (from Google's webspam team) announced new measures by Google in order to better tackle the issue of "scraping content", meaning the re-use of content without the authorization of the editor. This announce triggered lots of ironic reactions since Google was fighting against practices that it itself massively uses. For example, the following tweet was... See more